Welcome to tone.

The tone. brand is much more than a logo, it’s an expression of who we are. It’s our voice, identity and values.

Our name

At tone., we want to create copy that speaks volumes. We want to raise the tone. Tone is the attitude of your words. Just like tone of voice, tone in writing gives much more context beyond the words.

Our colours

Our colour palette is an ode to the retro visuals of the 70s. Far from neutral, our brand colours are bright and bold. Our primary brand colours are hues of yellow and orange, conveying happiness, excitement and adventure. These hues represent the colours of sunshine, warmth and energy. They are complemented by light and deep blues, which signify trust, inspiration and bravery – which are the values that underpin our every written word. Together, our colours are the natural colours of the sky, which we believe is our limit.

Our brand elements

Simplistic and approachable, our warm logo showcases the colours and tones of our brand in motion. Our imagery and branding uses bright tones and fluid motions to represent the movement and flow which is evident in good copy. The varying tones indicate particular feelings, and clarify and convey meaning, just like the tone of words in a story. It’s all in the tone.