Copywriting is arguably the most vital element of all forms of marketing and advertising. It is written content which aims to increase brand awareness and ultimately persuade a person to take action. Copywriters motivates people to feel, think, or respond.

Copywriting is everywhere. It is every written word on a website, in a magazine, in your inbox.

There are many characteristics of good copywriting. And there are many ways to create truly memorable copy. Below are our favourites:

Good copy tilts a reader’s perspective.

One of the most powerful things a copywriter can do is break down a reader’s guard with a wild, unexpected approach. A good copywriter finds and presents the larger story behind a brand’s message.

Has a stunning lead, which makes the reader want to read more.

The purpose of a headline is to get the reader to read the first line. The purpose of the first line is to get the reader to read the second line, and so on. In short, if the first line doesn’t enthral the reader, all is lost.

Understands its core audience. It has a voice. It has tone.

To truly serve an audience, one must listen to their needs, desires, and the language they use. We’re here to help you discover your brand’s unique tone and identity, find your inner voice and share it with the world.

It uses simple words and avoids jargon. Every word counts.

Good copywriting doesn’t need dressing up. Good copywriting speaks to the reader in simple, human terms. It’s precise and gets to the point. That means cutting out excessive phrases, and rewording sentences to be more direct. Shorter is almost always sweeter.

Words matter. At Tone, we combine our creative writing, marketing and storytelling experience with rhythm and tone to create copy that evokes feeling, action and big love for your brand. We can capture your vision and deliver engaging, compelling and persuasive copy that connects with your audience and communicates your brand effectively.

We’re all about raising the tone and creating killer copy that speaks volumes. Find out more about our services here or get in touch here.

Copywriting is a bit different to content writing. We offer both services. What’s the difference? Content writing includes blog posts, articles, scripts – anything that entertains, informs and moves. Copywriting consists of words that persuade people to take action. Emails, brochures, sales and promotional materials, product descriptions and so on.